AI UTILIZATION AND INSTRUCTIONAL DELIVERY: EVIDENCE FROM BUSINESS EDUCATION LECTURERS IN SOUTH-WEST NIGERIAN UNIVERSITIES
Keywords:
Artificial Intelligence, Business Education, Instructional Delivery, Utilization, University LecturersAbstract
This study investigated AI utilization and instructional delivery in South-West Nigerian universities. A descriptive survey design was used with a population of 123 lecturers across the south-west geopolitical zone. A census sampling was adopted because of the population size. Data was collected with a questionnaire and was validated by three experts in ICT; while the reliability index yielded 0.78 coefficient using Cronbach alpha. Analysis was done using descriptive statistics, Pearson correlation, and regression techniques which revealed a low AI tools utilization, with AI-driven platforms like intelligent tutoring systems and virtual assistants being underused. A significant positive relationship was found between AI utilization and improved instructional outcomes, including feedback mechanisms, content delivery and student engagement. The study recommended professional training, policy support and infrastructural development to enhance AI integration in Business Education.
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